Yap Cafe™ is an Indian online publishing platform developed to encourage writers who inspire readers with perspectives that help them grow.
Most of us are defeated not because we lack Ideas or knowledge but because we lack expression.
Storytelling is such an integral part of professional growth that most highly decorated qualifications fail to reach middle management only because they lack the skill of expression.
Not for the sake of repetition but for its actual impact; dig into the history of highly successful or infusional people, and you'll see that the majority were school dropouts. However, they all were great storytellers.
They were successful because they knew "Words can alter people's brains by influencing them and thus hold their attention".
And "You make money by how much human attention you can hold online and offline".
Now, where is the void? "Our education system to date is predominantly based on reproduction of memorised content."
However, influencing is more about effective expression, a Skill rarely taught in institutions and, surprisingly, learned mainly through observation and practice.
We understand you know the above facts if you have reached this point. And can link the Platform's intent to build these expressive communication skills.
It is okay whether you are an established and budding writer or anyone hungry for growth.
Yes, everyone who wishes to grow personally and professionally can use this Platform to enhance their skill.
Because, from essays to emails, either memorised or fact-based content is reproduced, with little or no attention to "why" or what is in it for the recipient, thus most go unnoticed.
Being creative is deterred from the fact of being opinionated.
There is an old saying, "Why reinvent the wheel?".
Read, Read, and Read to grab ideas and style of writing.
This newsletter has many words and phrases from various writers.
Get inspiration from various new writers and adapt to new perspectives and styles by reading short snippets on Yap Cafe™.
Write under your original name or a pen name; the choice is yours. You may choose to have more than one avatar with different styles or genres to appeal to different types of audiences.
Yap Cafe™ frequently remits a fixed amount to its writers based on the word count once they have reached a predefined number of unique reads on the Platform.
A proprietorship-based startup registered with MSME India launched in February 2021.
Yap Cafe™ has the privilege of winning the Best Knowledge Startup award for 2022 from AICRA.
Happy Reading and Writing
— Yap Café™
You can write to us at connect@yapcafe.com
